The size of the company, number of employees and annual turnover don’t matter.
From a small café to an international chain — any entrepreneur is at risk of becoming a victim of online harassment.
PLANTED AND CUSTOM-MADE ARTICLES, FAKE REVIEWS, BOT ACCOUNTS ON SOCIAL MEDIA NETWORKS AND KEY PLATFORMS, LEAKS OF PERSONAL CORRESPONDENCE — THESE TOOLS ARE NOW AVAILABLE TO ANYONE WITH A GRUDGE OR MALICIOUS INTENT
M
M
What can we do?
E
E
The conventional PR training advises businesses not to react
BEFORE THEY HAVE GAINED MOMENTUM
to fakes and not to become a problem, ignoring them instead.
D
D
BUT IT IS OFTEN A DELAYED RESPONSE THAT CAUSES A PROBLEM.
So how can you know when to ignore and when to state your position with urgency in a conflict?
Is any news really live for 24 hours?
What can you do if a “blacklist” campaign is organised against you?
What can we do?
TRAINING MODULES
1
Psychology training simulator
HATE CARDS
Using simulations of situations, each employee will work through models of behaviour under conflict.
2
Interactive
FAKE OR TRUE
We will learn how to distinguish between a fake crisis and a potentially real one, to analyse the mechanics of fake news creation and we will gain an understanding of bot farms.
3
Methodology
ORGANIZE
We will share a unique methodology to be used for rapid team mobilisation in response to a crisis and we will embed this process in your own corporate culture.
4
Practical processing
AСT OR IGNORE
Participants will work together in teams to develop an action plan for suggested conflict situations.
